People keep asking about the name Ghostlamp and so I decided to write it down for future reference. The Ghostlamp name is a combination of two words that are contradictory to each other. On one side you have "ghost" and on the other you have "lamp". When people ask where the name comes from and how it came to be they seem fascinated by the artistic nature of the explanation. So here it goes: Ghosts are invisible, and until recently so were micro influencers in terms of influencer marketing. Ghostlamp is illuminating the possibility of collaborating with micro influencers at scale, unlocking a new marketing channel that allows for hyperlocal campaigns with micro influencers that are much more relevant in terms of their location, interests and more.